Since years, the public space architecture and furnishing world has been subject to choose between the beauty and the elegance of natural materials, such as wood, marble or stone, and the flexible and industrial results of the porcelain tile industry.

During the years, the industrial production of ceramic tiles has reached top levels in terms of technical attributes of the products and graphic resolution, allowing to reproduce at best the complexity and the unrepeatable features of the natural materials, from the finest grains of a limestone, to the noble and sinuous veins of a marble block.

Both of these materials can represent an optimal solution for any flooring or cladding environment, and the final choice is strongly related to a series of technical and aesthetic requirements, necessary to obtain an optimal performance in terms of installation, maintenance & cleaning.

On the one hand, natural elements for building have always been a synonym of simplicity and strength, capable of evoking an emotional feeling that lasts over time.

A stone like a travertine, symbol of the architecture of ancient civilizations, and expression of vigor and endurance, or the nobility of marble, with its dynamic veins as a sign of the unlimited and unrepeatable creativity of nature.  Finally, the wood, old and pure, conveying a sense of ​​warmth and bond with nature.

On the other hand, the world of porcelain is nowadays able to provide a product that, starting from a natural raw composition of clays, sand and feldspars, is able to best satisfy any aesthetic and graphic request, guaranteeing at the same time great flexibility and optimal technical features.

Then, what specifically makes porcelain stoneware a material which is technically more performing and versatile than a natural material?

Discover with us the great advantages of porcelain stoneware, which make this industrial product the ideal choice for any type of flooring and cladding renovation project:

  1. Water Absorption:

The higher density of the porcelain stoneware tiles obtained during the high firing production process makes them much more resistant to liquid penetration then all the natural elements, avoiding also any type of sealing to protect it from water absorption (adaptable to wet areas usage);


  1. Stain resistance and low maintenance:

Thanks to its minimum level of water absorption and the poor porosity of the material, porcelain stoneware tiles represent your best solution in terms of stain resistance, guaranteeing a long-term durability with the minimum effort required in maintenance and cleaning


  1. Scratch resistance and wear off durability:

The hard and solid nature of porcelain make it highly resistant to any kind of scratch or damaging, resulting one of the toughest flooring solutions ideal for high traffic application;

  1. Digital printing technology:

The latest technologies in the digital printing sector applied to the porcelain stoneware production, allow nowadays to reproduce any kind of natural look surfaces, from the rarest marbles to the purest stones, for a potentially unlimited variety of graphics and textures with optimal resolution, conserving at the same time all the previous technical benefits of an industrial product;

  1. Cost and immediate availability

It represents an extremely cheap alternative to all the natural products such as stone, marble and wood, due to its industrial nature which permits the immediate availability of the material without any natural constriction.

And now , do you want to go through all the infinite features of the porcelain stoneware universe?

Stay tuned and keep following us to discover in the next chapter more tips on the porcelain floor and wall tile world!

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